The Naples Art Association offers a free opportunity for artists to access resources that help them become better at their business. The 2013 ART Connects:
Business of Being an Artist Series is a specially designed set of workshops that delve into the business practices can make or break an artist’s career. Each speaker offers expert tips and real world experiences that offer insights on everything from financial record keeping to legal protection to marketing and more. The series is held on Tuesday nights at 5:30 p.m. at The von Liebig Art Center beginning on Oct. 8, 2013. Free admission!
Oct. 8, 2013 (5:30 – 7:30 p.m.) — Anne Dalton – A Gallery Owner, an Artist and an Attorney: 3 Perspectives on Fair Use
Bringing light to the legal issues creative face, Anne Dalton, Esq. tackles the big questions. What rights do I have over my artwork images? What is considered “fair use” for my creative work?
Dalton shares her decades of experience and her expertise from her law and mediation practice, emphasizing the creative arts and entertainment law. She represents visual artists, photographers, sculptors, gallery owners and more.
Her distinguished career has included many years with ABC (the American Broadcasting Company), Radio City Music Hall, and the Volunteer Lawyers for the Arts in New York City, where she provided pro bono legal services in contracts and licensing matters to dancers, writers, and musicians. Currently, she’s licensed to practice law in Florida, New York and Pennsylvania.
Oct. 15 2013 – Cyndee Wooley, APR – 7 Steps to Building Brand [You]
Building a successful career in the art industry depends on your ability to connect with your customers in a meaningful way. In this lecture, marketing and branding expert, Cyndee Woolley, APR, will outline a strategic plan to cut through the clutter of daily life and build a brand that gets noticed and inspires action.
Woolley holds an Accredited Public Relations professional (APR) designation from the Public Relations Society of America (PRSA) and has over a decade of experience in marketing and public relations.
Woolley is a consultant in public relations, social media, and community outreach strategies. She has led training initiatives in social media and public relations training programs through: The Greater Naples Chamber of Commerce, Marco Island Chamber of Commerce,American Business Women’s Association Vistage, Collier County Republican Executive Committee, Miromar Design Center, Naples Area Board of Realtors, HR Collier and for over 80 non-profit organizations at Thinking Outside the Box seminar.
Oct. 22, 2013 (5:30 – 7:30 p.m.) – Tracy Colleran – Organizing Your Financials
Tracy Colleran of Straighten Up, Inc. will jumpstart your behind the scenes business organization by helping you track your income and expenses properly using QuickBooks. Artists are encouraged to bring laptops loaded with QuickBooks Pro 2013 are encouraged. Handouts will be provided, including one on Document Record Keeping as a reference tool for how long to keep certain paperwork.
Colleran began her professional organizing company in 2007 to help circumstantially and chronically disorganized individuals feel more in control of their surroundings. She works particularly well with people going through life changes, including death, divorce, job loss, relocation, marriage, and child birth. She is a member of the National Association of Professional Organizers, and she guarantees not only confidentiality and discretion, but often needed motivation and compassion.
Oct. 29: (5:30 – 7:30 p.m.): ART Connects – Jury Process with Sharon McAllister, Executive Director of ArtFest Fort Myers
This session will help artists gain more insight into what jurors are looking for when they view and select work for shows, especially in the electronic processes that are becoming more and more prevalent in the industry. ArtFest Fort Myers Executive Director Sharon McAllister leads the conversation.
With business degrees from the University of Hawaii and the University of Chicago, she became a part of the Lee County community upon her early retirement at the age of 39. Her experience as a Divisional Vice President with H&R Block quickly transitioned into active local community service.
In 2000, at the request of Don Paight, City of Fort Myers Downtown Redevelopment Director, Sharon took over the existing “Lee Sidewalk Arts & Crafts Show”, with the understanding that she would form a not-for-profit organization and transform this annual event into ArtFest Fort Myers, a juried fine art festival. Under her tutelage, this event has quickly gained national recognition, while bringing an unparalleled art experience to the community.
Nov. 5, 2013 (5:30 – 7:30 p.m.) – Lynda Fay Braun – Facebook Marketing
Did you know that over 200,000,000+ people log onto Facebook each day? News spreads fast inside these networks. Wouldn’t it be great if Facebook users were spreading the news about your art? If you’re not promoting your art using Facebook, you are missing out on the best opportunity to build a loyal following of your art. “Facebook’s not for me” you say? —Come on, it’s free, easy and it’s proven effective.
Building a Facebook Fan Page provides several other advantages:
- Help with building relationships with your target audience
- Establishes you as a serious artist
- Provides a casual environment for you to interact (connect) with admirers of your art
- Creates a place for Feedback. Your Facebook page offers an opportunity for your Fans to comment on your art
- Provides another place for search engines to find you
In this lecture we will cover how to set up a Fan page. What makes an attractive Page. How to promote your page, including alternative ways to build an audience. There will be a demonstration on how to resize and upload your images to FB and organize them in albums.
Lynda Fay Braun is a 1973 graduate of the Master of Fine Art Program at Cornell University. She completed her undergraduate work at the Cooper Union School of Art in New York City. In the mid-1970’s Braun was awarded an Artist Fellowship from the Wurlitzer Foundation in Taos, New Mexico.
Nov. 12, 2013 (5:30 – 7:30 p.m.) – Anne Dalton – 5 Easy Pieces – Photography
5 Easy Pieces – Legal Tips for A Photographer’s Holiday in national and state parks, on the street, in museums, or on government property
Dalton shares her decades of experience and her expertise from her law and mediation practice, emphasizing the creative arts and entertainment law. She represents visual artists, photographers, sculptors, gallery owners and more.
Her distinguished career has included many years with ABC (the American Broadcasting Company), Radio City Music Hall, and the Volunteer Lawyers for the Arts in New York City, where she provided pro bono legal services in contracts and licensing matters to dancers, writers, and musicians. Currently, she’s licensed to practice law in Florida, New York and Pennsylvania.
Naples Art Association 